Natura &Co: A Sustainable and Ethical Beauty Company Leading the Way

Some or all of the products featured on this page are sourced through our Amazon Associates Partnership, and other affiliate partnership programs, which compensate us with commissions. While this may influence the products we review, it does not impact our objective assessments. Our opinions remain entirely independent.
Natura &Co: A Sustainable and Ethical Beauty Company Leading the Way

Natura &Co is a Brazilian multinational corporation that operates in the beauty, personal care, and cosmetics industry. The company is a leader in sustainability and ethical business practices, committed to protecting the environment and supporting social development. In this blog post, we will explore the core values, business practices, and commitments of Natura &Co and how they positively impact the world.


Core Values

At the heart of Natura &Co's success is a set of core values that guide their business practices. These values include passion for the business, love for people, and respect for the environment. The company's passion for the business is reflected in its commitment to innovation and excellence in product development, while its love for people is reflected in its support for social development programs and initiatives. Respect for the environment is also central to Natura &Co's business philosophy, focusing on sustainability and reducing the company's impact on the planet.



One of Natura &Co's key priorities is sustainability. The company has set ambitious targets to become a net-zero carbon emitter by 2030 and has implemented various measures to reduce its environmental impact. These include the use of renewable energy, the reduction of waste and emissions, and the protection of biodiversity. Natura &Co has also developed a range of sustainable products, including refillable packaging, biodegradable ingredients, and ethically sourced materials.


Ethical Business Practices

Natura &Co is committed to ethical business practices, including fair trade and responsible sourcing. The company works closely with its suppliers and partners to ensure they meet high ethical standards and support local communities. Natura &Co is also committed to promoting diversity and inclusion, with a focus on gender equality and the empowerment of women.


Social Development

In addition to its commitment to sustainability and ethical business practices, Natura &Co is also dedicated to social development. The company has various programs and initiatives to support local communities, including education, health, and environmental projects. Natura &Co also works to empower women and support small businesses through its Natura Entrepreneurs program.


Commitment to Life

Natura &Co's Commitment to Life is a comprehensive sustainability plan that outlines the company's goals and targets for environmental and social impact. The plan focuses on protecting the Amazon rainforest, reducing greenhouse gas emissions, and promoting biodiversity. Natura &Co is also committed to promoting a circular economy and has set targets to increase the use of recycled and renewable materials in its products.


Final Thoughts

Natura &Co is a beauty, personal care, and cosmetics leader, strongly committed to sustainability, ethical business practices, and social development. The company's core values, business practices, and commitments make it an exemplary model for other companies in the industry to follow. As consumers become increasingly conscious of their impact on the environment, Natura &Co's commitment to sustainability and ethical practices will continue to set it apart as a leader in the industry.


Related Topic:


The Beauty Paradox: The Complexities of the Cosmetic Industry and its Impact on Our World


The beauty industry is a multi-billion dollar industry that significantly impacts society, the economy, and the environment. Cosmetics play a major role in our lives, especially when it comes to self-expression, confidence, and identity. However, the beauty industry is also faced with a paradox: balancing the pursuit of beauty with sustainability, health, and ethics.


Sustainability in the Cosmetic Industry 

The cosmetic industry is one of the largest consumers of natural resources, and its production process generates a significant amount of waste. However, many companies recognize the importance of sustainability and adopt eco-friendly practices, such as using recycled or biodegradable packaging, sourcing ingredients from sustainable and ethical sources, and reducing waste through recycling and repurposing.


Health and Safety Considerations 

The safety of cosmetic ingredients has been debated, and there is ongoing research on the potential effects of certain ingredients on human health. To ensure consumer safety, regulatory agencies such as the FDA regulate the use of cosmetic ingredients and require testing for safety before products are sold to the public. Transparency and consumer education are also important in promoting the safe and healthy use of cosmetics.


Ethical Issues in the Cosmetic Industry 

The cosmetic industry has also faced ethical challenges, such as the use of animal-derived ingredients and the ethical treatment of animals in testing. Many consumers prefer cruelty-free and vegan products, and companies are responding by using alternative ingredients and adopting more ethical testing practices. Ethical sourcing of ingredients is also a growing concern in the industry.


Innovation and Trends in Cosmetics 

The cosmetic industry is constantly evolving with new trends and innovations in product development, such as clean beauty, natural and organic ingredients, and personalized skincare. These trends reflect changing consumer preferences and a growing interest in effective, sustainable, and ethical products. The intersection of innovation and sustainability is an exciting area of development in the industry.


Societal Impact of Cosmetics 

Cosmetics have played a significant role in culture and society throughout history, and their impact on self-expression, identity, and beauty standards is a topic of ongoing discussion. While cosmetics can help people express their individuality and boost their confidence, they can reinforce unrealistic beauty standards and contribute to body image issues. However, the positive impact of cosmetics on confidence and self-esteem should not be overlooked.


Final Thoughts

The beauty industry is complex and multifaceted, and its impact on our world cannot be ignored. As consumers, we have the power to make choices that promote sustainability, health, and ethics in the cosmetic industry. We can make a positive impact by choosing products from companies with sustainable practices, avoiding harmful ingredients, and supporting ethical treatment of animals. As the industry continues to evolve, it is important to prioritize the pursuit of beauty without compromising our world's sustainability, health, and ethics.